How to Determine if Your Copywriter is Worth It
If you want to use the internet to generate an income, you'll need a web site. That website should be well written, especially if you're hoping it will bring in money. Unless you are a seasoned copywriter yourself, you will want to hire a copywriter to develope the text for your website. A great copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Naturally, not all copywriters are created equal. Some have great talent. Some merely wish they had talent and are trying to make a bit of money because someone told them writing online would be a breeze. Below are a couple of ways to help you tell them apart.
Does the copywriter have his or her own website? Any copywriter that is interested to write web copy needs to have a site that houses their bio, their resume, several samples and whatever else they feel the need to share. If the writer doesn't have a web site, how can they tell you that they'll be able to help you with the one you are creating? Take note of the copy used on this web site also. If there are many mistakes, this is not good.
How favorably do you respond while you are going over the copywriter's own web copy? This goes beyond the simple finding of grammar and spelling errors. Do you have any sort of emotional reaction to the words on the website? Does it make you like the the copywriter? Does it make you feel like you desire to learn more about the writer and continue reading? Does the website copy make you feel like you want to employ that person instantly? Does it make you want to run away? Does the website copy make you angry? All of these are vital reactions and you have to heed them.
Inquire into the writer's's background a bit. Search for reviews on third-party websites and forums. It is apt that the only reviews on the copywriter's site are going to be positive ones. You want to do a search for the writer's name to determine if there are any testimonials or reviews on websites that aren't run by or able to be manipulated by the writer him or herself. Pay attention to these postings. It is smart to ask the compywriter to provide you references also. You have to actually get read this in touch with each reference and ask for an honest opinion about the copywriter from each person.
It is vital to actually browse through any samples given to you by the writer. Ask for more samples than are displayed on the writer's site. This is especially important if the copywriter is claiming to be an expert in a subject. If the writing feels like a revamped Wikipedia article, you should find another copywriter.
There aremany ways to find out whether or not a copywriter should be hired. You should do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.